About Robert Larsen
The term “ever-changing media landscape” seems fitting for what Robert Larsen is known for.
He’s since worked at numerous California wineries as well as a few agencies, representing hotels, restaurants, gourmet food companies and, yes wineries. Earlier in Robert’s career, he unveiled a commissioned statue of legendary winemaker André Tchelistcheff, coordinated a televised grape stomp in San Francisco’s Union Square, and was the madman behind a simultaneous four-city live broadcast (of the James Beard Foundation’s Celebrity Chef Tour dinner for Rodney Strong Vineyards) that organically trended #1 on Twitter.
Larsen also initiated a national sommelier outreach program that provided educational opportunities and elevated the perception of Rodney Strong Vineyards with those on the ground.
His clients have been featured in many prestigious publications, such as Wine Spectator, Wine Enthusiast, The Washington Post, O, The Oprah Magazine, Wall Street Journal, LA Times, NY Times, SF Chronicle, Sunset Magazine, Food & Wine Magazine, Bon Appétit Magazine, etc. They’ve also been written about in countless wine blogs and food/wine/lifestyle-oriented social media campaigns.
Services include (but are definitely not limited to): Media Relations, Media Training, Press Trip Management, Digital Marketing, and Targeted Story Development and Pitching.
In addition to diving into wine communications and enjoying a glass with friends, Robert also enjoys hiking, playing tennis, kayaking, gardening, and cooking—not necessarily in that order.
Contact Robert to discuss wine communications TODAY.
Why the K in The Larsen Projekt?
The Larsen Projekt uses the Danish spelling of project for two reasons: 1) in name at least, Robert is of Danish heritage, and 2) when he looked up the name using the traditional English spelling, he discovered a Philadelphia cartoonist already using the regular spelling of “project” for her artwork.
Robert fell in love with the K when he learned of the Danish spelling, and now the name encapsulates how he feels about the services he offers and the life he lives. They are all their own unique projekts.